I’ve been working in the field of UX Research for over 15 years, leading research across the full product cycle, from early, generative projects to strategic planning, iterative testing, and optimisation post-launch.
I’ve worked with a range of companies, from startups to large corporates, across both B2B and B2C landscapes, that has seen me define loyalty programmes, understand complex SaaS systems and support re-designs of both apps and websites.
My experience is broad; leading research, whether as the sole researcher, building the function from ground zero, to working with established UX teams, scaling research to improve its business impact and identify and define new product opportunities. I’ve been fortunate to have worked with some amazing companies and people, that has taken me across the globe running research programmes, to leading intricate research for the pharmaceutical industry.
I take an open-minded and pragmatic approach to my work-life. When leading teams, I'm known for being supportive and performance driven. When flying solo, I don’t need my hand held. With this ability to flex and adapt, I’m able to onboard quickly, adjust to different environments and start delivering value.
During my formative years, I spent 20+ hours a week training as a professional swimmer, which has translated into a strong work ethic characterised by discipline, high organisation, and reliability.
In 2021 I joined Attest, a B2B SaaS market research platform, to build a team from scratch and introduce the business to user research. Reporting to the Chief Product Officer, my objective was to share insights regularly across the company, inform key business decisions to maximise growth and retention and influence the product direction. I ran strategic research projects (of which resulted in a new product launched October 2023) and working closely with data science and commercial teams, delivered robust user segments and Ideal Consumer Profiles (ICPs), implemented a UXR strategy, hired a talented research team, introduced research operations and trained peers to run their own light touch research supported by the UX research team.
Before Attest, I oversaw research across a suite of multi-award winning (Emmy and Academy awards no less!) tools for 3D animation pipelines used in TV, film, games and media at Autodesk. Conducting research globally and drawing on wide ranging research, service and product design methodologies and co-creation techniques to provide directional input into products and services. Projects included systems mapping of how people, tools and services connect together, assessment of cloud readiness migration, particularly in the wake of the COVID 19 pandemic, assessing product market fit and Jobs To Be Done frameworks to inform team roadmaps, and assessing push and pull forces to switching tools. I worked with executive leadership on strategic research projects in order to solve hard resource planning and scheduling problems for the industries biggest studios, such as asset management. I trained cross-functional teams to run their own research, identifying when they needed to implement different research methods, how to structure research and basic tests to reduce the risk of confirmation and other types of bias impacting the results, set up research operations, and created a research project database.
Prior to Autodesk, I was at Tesco, improving the customer experience across the digital product portfolio. I ensured robust research methodologies aligned with project goals, providing guidance, and promoting best practices. Projects included research to support the redesign and platform migration of the groceries app, resulting in an increase in average order value and customer satisfaction, updating loyalty programmes from paper to digital vouchers improving redemption by 30% as well as introducing a continuous research programme for product teams. Other key strategic projects included research to inform the Clubcard app, migration and use of Clubcard points within the groceries app and early stage feedback of scan as you shop via mobile.
My first in-house role was at MOO, an exciting startup revolutionising the print industry with high-quality, affordable business cards. I was responsible for ensuring the business understood the 'who, what, and why' of our customers, by delivering mental models, personas and other novel artefacts to make insights accessible and engaging. My first piece of work, was leading a large longitudinal study to identify the customer user types and produce archetypes overlayed with behavioural data that teams could leverage to build, sell and market to.
After completing my BSc in Ergonomics and Human-Computer Interaction, I began my career agency side where I gained experience across industries, from travel and e-commerce, to large multinational tech companies, government and healthcare sectors running testing with medical devices. My projects saw me leading research across the globe, from South Korea to Mexico, India to Argentina, and everywhere in between.